SEMINAR:FRIDAY

Sirius: 10:30 – 11:00 OPENING

Sirius: 11:00 – 12:15 “Developing Ways To Promote Your Music in Today’s Evolving Market”. How to take most out of the existing media networks around us: traditional methods VS new ones. EBU – still alive? MTV and a visual identity window into the world. The DIY route of blogging, social networking, and self-proclaimed taste-making. Who are the most useful gatekeepers these days? Song – single – album – video – story – pictures, who promotes me with what?

Panelists:
Jan Sneum – chairman of the EuroSonic group of EBU
Robert Meijerink – A&R of EuroSonic festival
Ingrid Kohtla - PR&Marketing Manager and Talent&Music coordinator of MTV Estonia
Arunas Matacius - owner of Hard Consulting production company, manager of Happyendless
Janne Flikkilä – chief editor of Rumba Magazine
Paul Cheetham – manager of Manboy, the Crash, TV Off, founder of NMO network programme

Moderator: Erik Morna

Capella: 12:30 – 13:45 “How to tour your band” B, C and D stages of the festivals, crappy clubs with 8 people in the audience, no money and sleeping on the bus – anybody interested? Or is it the whole truth? Adventure vs. strategic planning, fun vs. hard work.

Panelists:
Juha Kyyrö – President of Fullsteam (Fullsteam Agency, Records & Publishing, Klubi, Supersounds Music), manager of Disco Ensemble
Paul Cheetham – manager of Manboy, the Crash, TV Off, founder of NMO network programme
hto-Lembit Lehtmets – Estonian metal community activist, former Nailboard Records manager, frontman of Loits and manager of rock club Tapper
Jaak Sooäär – chairman of Estonian Jazz Union, successful jazz musician
Juhani Merimaa – director of Tavastia, Ruisrock, Ankkarock
John Cumming – director of Serious and the London Jazz Festival

Moderator: Tapio Korjus

Lunch available: 13:00 – 15:00

Sirius: 14:15 – 15:45 “Is music for free? Should it be?” “kunst kuulub rahvale” (art belongs to people) days are over and you pay for what you consume. The grey-area questions of modern day copyrights, when does system start eating up its own children: creation. Youtube, myspace, spotify, imeem etc, etc. PRS and Youtube in war – is it REALLY a place for Estonia to participate? Note recent realization: “free” streaming (Spotify example) means you eat up more broadband, therefore needing to pay for it. Is income moving to the ISPs rather than to the artist? How much freedom should we give to a useful “free” promo tool?

Panelists:
Kalev Rattus – director of Estonian Authors Society
Johan Holst – marketing and A&R of Sony ATV Publishing / Sweden
Joakim Haugland – founder and label manager of Smalltown Supersound
Linnar Viik – IT visionary who started the famous internet “tiger jump” in Estonia
Vaiko Eplik – acknowledged singer-songwriter in Estonia

Moderator: Jüri Muttika

Capella: 15:45 – 17:00 “The role of a Music Export Office” The buffer between the business and the government – how does it know the right areas in which to invest and what are the support principles. What is there to gain 1) from artist point of view 2) from the country’s point of view? Culture export as part of creative industries. “Loomemajandus” – the recent fashion term in Estonia.

Panelists:
Gunnar Madsen – founder and director of ROSA, Danish Rock Council
Anna Hildur Hildibrandsdottir – director of Iceland Music Export
Paulina Ahokas – director of Finnish Music Export
Vegard Waske – By:Larm festival, BureauStorm management
Aine O’Keeffe – creative industries specialist in UK, consultant for the Great Escape festival
Tapio Korjus – President of Rockadillo Records & Production, manager of RinneRadio, Trio Töykeät, Wimme, Board Member of European Live Music Forum
Marion Raudsepp – Business Consultant (Export division), Enterprise Estonia (EAS)

Moderator: Mart Kalvet

Vega: 15:45 – 16:30 “Benefits of music in marketing campaigns (what can music do for your brand)”.
Presentation by Hampus Kivimäe (Sony ATV Publishing Sweden)

INTERNATIONAL guests reception: 17:00 – 19:00
Find out more info from information desk!

*NB! All panels are in English!