Thursday, 24th March
13:00 Tallinn Music Week press conference
Rotermanni Atrium (Rotermanni 5), in Estonian Music & Design Café
13:30 – 14:30 - public panel within Creative Hotspots conference www.creativehotspots.eu Rotermanni Atrium (Rotermanni 5):
C’n’B Networks presents: the concept of the European Capital of Culture. Sustainability is more and more becoming a major factor, far beyond green issues such as climate protection or promoting renewable energy sources. In the cultural field, sustainable concepts are also becoming increasingly important and necessary – but are still too often neglected. We would like to start a practical discussion and debate on the concept of the European Capital of Culture. Therefore we have invited representatives of the former European Cultural Capitals like Essen (2010) and Liverpool (2008), to give an insight into their strategies of preserving their won territory and status: how difficult is it to generate considerable cultural, social and economic benefits, and can this project really help foster an urban regeneration, to change the city's image and raise its visibility and profile on an international scale.
Panel:
Neil Peterson - Neil was Liverpool 2008’s Head of International Relations and The Liverpool Welcome Programme. He joined the Liverpool Culture Company in January 2005.
Bernd Fesel -Vice-Director of European Centre for Creative Economy, which was founded as a sustainable institution by the European Capital of Culture 2010, Essen for the RUHR
Elena Natale – Tallinn-based representative of the “European Capitals of Culture 2011 – developers of cultural tourism” external project of the Southern Finland and Estonian sub-programme of the Central Baltic Sea programme (INTERREG IV A)
Cay Sevón - Chief Executive Officer of the Turku 2011 Foundation. Responsible for leading the operational work of executing Turku as European Capital of Culture.
Moderated by Ralph H. Christoph, Head of strategy c/o pop and C’n’B Convention
*C’n’B networks is a format of C’n’B – The Creative Business Convention which gives a framework to the many activities and events that take place outside of the conference, in Cologne, Germany and all over the world. C’n’B networks comprise the numerous local, national and international networks, partnerships and cooperations with which the C’n’B engages in intensive and long-term collaboration: conferences and trade fairs, institutes and universities, publishers and labels, agencies and galleries, as well as projects and initiatives. All this exchange and dialogue naturally generates a whole lot of content, entertainment, and general information worth hearing and knowing about. As a recurring event format and global road show, C’n’B networks will present the most interesting and exciting results of these encounters in the form of various events. Watch the movie 2010: bit.ly/cnbtrailer & visit the archive 2010: cnb-convention.com! (new website is coming soon!)
*Cultural Tourism 2011 enhances collaboration and the creation of new culturebased quality tourism products and, in this way, increases the number of foreign tourists in the Turku and Tallinn regions. This includes a study of the experiences of the visitors and organizing training for the service producers. Through a joint product development, the project creates an attractive and interesting product combination for the European market to join the two cities. The project is being financed by the Interreg IV A programme.
*The panel will take place at Rotermanni Atrium (Rotermanni 5), Tallinn 2011 press centre within Creative Hotspots conference www.creativehotspots.eu
